ZINELOOP
Subjective study of symbol's transformation in modern language, verbal and non-verbal meanings and their impact on culture in context of time.
ZINELOOP
Subjective study of symbol's transformation in modern language, verbal and non-verbal meanings and their impact on culture in context of time.
TIME
is an irreversible flow, a continuous quantity that forms a repeating sequence of events, the so-called temporary paradox of events that are the mutual cause of each other - a casual loop.
In the corner of attention lies symbol
a circle, a loop that connects an object, word, image, form, space.
PROJECT MATERIALS
are contained in search for causa finalis ("pre-established harmony") among individual parts various behaviors of different semantic systems and behavior of the figurative system as a whole.
PROJECT MATERIALS
are contained in search for causa finalis ("pre-established harmony") among individual parts various behaviors of different semantic systems and behavior of the figurative system as a whole.
ZINELOOP
collage-statement, a juxtaposition of personal and historical backgrounds, combining various elements of culture.
Speaking of a circle, we mean not only a part of the plane, a bounded circle - a symbol, but also the circle itself - a form, which, by its repetition, becomes in the mind of a person both an object and a process, and a constantly transforming image.
examines artists, architects, filmmakers, linguists thoughts about that universal symbol, passing through the centuries, as writings, gesture, dance, model, construction, reference of verbal and non-verbal signs that create modern language.
ZINELOOP
We chose zine in digital format for a reason. Every day more and more projects appear in digital form and this significantly expands both the boundaries of the toolkit and the range of perception. It is impossible to show movement in a printed publication, and it is video and animation that are one of the most popular and relevant ways of conveying information. We didn't want to be limited to just static graphics and page layout, not to mention the fact that digital-firm allowed us to enter AR (augmented reality) space. In ZINE LOOP we consider the process of language transformation, but at the same time we reflect on the topic of the perception of information in general.
As part of this project, we worked with vector graphics, photographs, 3D, video, animation, layout, AR. These tools interact with each other to give an interesting and sometimes unusual flavor to the original idea. Of course, nowadays this kind of bias is quite common in graphic design, but this is exactly what is a logical continuation of communication design. In addition to color, form and composition, we now also have dynamics at our disposal, and it can convey no less than other aspects. This multi-format approach is close to our studio not only in this project, but in all of our works.
Ilia Kucheryaviy
Art director and project designer
Ilia Kucheryaviy
Art director and project designer
